Coco Rocha in “Coco”

Coco Rocha was the first model to use social media as a platform for visibility and connect to a wider audience. At the time, the fashion world was slow to embrace social media, viewing it as lowbrow. For better or worse, today social media has become one of the most instrumental resources the fashion industry uses to promote itself—Coco Rocha was ahead of the curve!

Side note: this shot was the first time the model posed as a blonde!

Photography by Tatijana Shoan

Makeup by Mayia

Hair by Thanos Samaras